Cyber Monday (sometimes called Mega Monday) has now become one of the busiest shopping days of the year with savy retailers using this day to highlight sales and discounts available online, as well as coming out with some creative marketing ideas to get us to spend our money and avail of all these limited time deals online.
Primarily a USA phenomenon Cyber Monday has now grown to be one of the biggest shopping days across the world with many shoppers using cyber Monday to purchase Christmas presents for loved ones.
With a lot of early deals available across the internet the hottest categories will surely be fashion and electronics with many hoping to snap up a heavily discounted iPad or smartphone.
Online shoppers are now more comfortable shopping on their mobile phone so it will be no surprise that many of these transactions will take place via Smartphone. Last year for instance, Amazon sold approximately 41 items per second online. This will no doubt grow this year again. For Online Retailers, Digital Marketing Activities can really drive your sales for the end of the year. There are many novel businesses like Christmasmadeeasy.ie, who take away the stress and pressure of preparing Christmas dinner. Are you taking advantage of the Christmas opportunity as an online retailer?
With much of the online sales activity due to take place between the hours of 6pm and 10pm on Monday we can be sure that this Cyber Monday will probably set a few records this year.
As an online retailer or a business where Christmas activity is a time when people tend to buy your products or use your services more than other times, it is an ideal opportunity for you to increase sales. There is still time to take advantage of the Christmas market, as people continue to purchase online and avail of services, over the next few weeks. There are businesses that will continue to offer the opportunity to purchase gifts even on Christmas day, for those who ‘forget’ to purchasing for their loved ones. Sites like allgifts.ie offer a full range of vouchers for all types of gifts and activities.
At WebResults.ie, we ensure you maximise the opportunity for your business. We can work with you to identify the best online channels to get your business on front of your key targets.
In September 2013 Google announced the biggest update to its search algorithm in over a decade. The update is called Hummingbird and it is the third update in around 18 months after the Penguin and Panda updates. Although many sites felt the effects of Penguin and Panda, these two updates were just tweaks to an algorithm. However, the Hummingbird update was a major overhaul of the algorithm.
This update, like the ones before is aimed to improve the search results. So how is it going to do that? Hummingbird specifically focuses on semantics – which is the relationship between the words in the search. Therefore, Hummingbird will be paying more attention to each word in a search query, rather than just focusing on particular words. The aim is that the results match the meaning of the search rather than just a few words of the search.
So the principle is still the same; to produce high quality and regular content. But you may need to tweak your content in some ways. The update means Google is capable of understanding more detailed searches, so you may want to focus on more specific topics. Rather than writing about “the best mobile phones” you might write about the “the best mobile phones for business executives”. You can also vary your keywords as Google can now substitute a keyword, based on its understanding of the search, so an example of this could be substituting the term “GAA jersey” for “gaelic jersey”.
Although Google only announced the changes in September the changes have been in place since August. So if you have seen a major change in the traffic visiting your website since then it may be time to look deeper into the Hummingbird changes.
At Webresults.ie we provide a wide range of digital marketing services including search engine optimisation (SEO) and web content strategies. To find out more about any of our services please contact us.