The Importance of Having a Direct call Option on Your Mobile Site:
As you will have heard us mention, on many occasions before and today we are going to say it again, Mobile is the rapidly growing medium of choice for those accessing the internet. With more and more people owning smartphones, internet access is almost always available at the touch of a button. This is a trend your business needs to take notice of and you should always look to accommodate mobile user’s needs.
People using the internet on their phones are searching in a different context to those searching from their laptop. For example if a person is searching for a garage from their laptop then they will likely be at home browsing solutions to some car trouble they are having and are in no real panic.
If however a person is searching for a garage from their phone, there is a good chance that they are in need of assistance and are looking to contact this garage immediately. This user will not want to navigate their way through your site to find a number, and then have to try remembering it before they can enter it into their phone. On this garage’s mobile site, it should be made as easy as possible for the user by offering essential information such as location and the option to click to dial.
Little things like this all add up to enhance visitors to your page which in turn strengthens their relationship with your brand. According to new Google/Ipsos research, having a simple ‘click to call’ button on your site increases click through rates and brand perception. Of the 3,000 people surveyed, 70% of them used the click to call button.
Every business needs to acknowledge mobile’s influence on the digital market and how there is an entire target market of mobile users that need to be approached differently to your traditional laptop and computer market.
If you have any questions on mobile marketing or mobile web design, please contact us at Webresults.