Inbound Marketing and its Importance to the Digital Marketing Mix

Inbound MarketingInbound Marketing:

 Unlike other marketing concepts, inbound marketing’s main objective isn’t just to Sell! Sell! Sell! Inbound marketing is centred around being helpful. It looks integrate itself seamlessly into customers lives and offers practical solutions. Inbound marketing creates a strong bond with customers as you offer them free advice and solutions without forcing products upon them.

Key examples of inbound marketing include;

  • Blogging
  • SEO
  • Social Media Activity


Blogging involves writing articles and info pieceson your field of expertise. If your company sells mobile phones, then you could write a short blog on the new features of the Samsung Galaxy S4 with a critical view point. In this blog you are not trying to hype the reasons why the reader should buy the phone at your store, but you could mention that you sell these at the end of your piece.


The aim of Search Engine Optimisation is to see a user type a specific keyword into the search engine search bar and have your website appear as a top listing on the results page.

Social Media:

 Social Media Marketing is the process of promoting a business’s activities and site via social media channels such as Facebook, Twitter and Google+. Social media acts as great centre point for inbound marketing as you can use it to upload blogs and video content and it is also considered when improving your SEO.

58% of European marketers implemented inbound marketing strategies in 2013. 76% of these marketers spent more money on inbound marketing efforts than outbound. This represents a shift in the mindset of most marketers. They are now looking at different ways of building customer loyalty, with inbound marketing seen as the best option.

Why use Inbound Marketing for Your Business?

Build Your Business Profile:

Present your business as the experts in your field offering relevant, helpful information, updates, tips and advice. Generally information that is helpful to your clients and prospects when they are in the market for your products/services.

Give Personality to Your Brand:

Inbound marketing enables companies to express themselves in an informal manner. They can show what their company is passionate about and what motivates them.

Build Your Business Profile on the Web:

By offering interesting, engaging content, your contacts and followers will share your information with their contacts, building your community and getting your business in front of new prospects.

Engage With Customers: 

Inbound marketing enables your company to engage with your customers on personal level and build strong relationships. It makes your company more approachable to the public.

Improve Your SEO: 

Effective inbound marketing will improve your SEO. The search engines are placing more and more priority on social media activities and links when presenting search engine results. By focussing on the terms that are most relevant and building content around them on both social networks and your site, you will build your profile on the search engines for terms most relevant to your business. At Webresults we can help   you create a successful content strategy that will maximise your SEO and social   media activity to drive sales for your business.

If you would like to find out how to devise and implement a successful inbound marketing strategy for your business that will build your profile and drive more high quality customers to your business, please contact Webresults.



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