Mastercard launches its digital wallet while Visa partners with Samsung. What changes does it involve for business ?

It is no longer a secret that there are great opportunities with mobile for business. Now, with Near Field Communication (NFC) technology customers will be able to pay, using devices equipped for that technology by bringing them close to each other, usually no more than 10cm apart. The launch of a digital wallet by MasterCard, and the partnership between Samsung and Visa announced at the Mobile World Congress in Barcelona, will make the use of mobile payment devices more accessible. What could this mean for your mobile marketing strategy ?

MasterPass, Mastercard’s digital wallet will not only make payment at the till easier, but also online payment by avoiding users having to input their credit or debit card details each time, which could have a considerable positive impact on m-commerce. MasterPass will also allow customers to scan a product barcode while it’s still in the store aisle and make the purchase within the store’s app.

Thanks to the partnership between Samsung and Visa, the leading smartphone on the market will be automatically equipped with the NFC payment app, Visa PayWave. This system will accelerate the availability of mobile payment around the world.

The development of m-commerce opens the door for great mobile marketing strategy.With every piece of information about your customers unified between the store, internet and the mobile, businesses may use this system to make the life of their customer’s easier, develop customised programs and personalise their offers.

Is your business ready for mobile ? Do you have a mobile site? Or do you want to develop a mobile marketing strategy ? For a free expert review of your mobile presence contact us now by email ( or by phone (01) 2071872


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