For the past few years the number of people using mobile devices and more recently tablets to access the internet has been ever increasing and this trend looks set to continue for the next few years. Figures recently released from comscore.com showed that almost one third of the 44.8 million people, who accessed the internet in the UK in December 2012, did so from mobile phones and tablets. The figures were almost the same for Ireland in 2012 with 32% of internet users going online via mobile in 2012 and 0.4 million using a tablet (amas).
For the number of people who access the internet through their mobile devices and tablets the number of people who actually make a purchase (mcommerce) was not that high, up until recently that is, with 1 in 5 people who accessed the internet via their mobile phone in the UK in December 2012 purchasing a good or service (comscore.com). It is expected that mcommerce transactions will see a major increase in 2013 with it being seen as the year when online shopping will move from desktop to mobile in Ireland.
There are a number of reasons for this expectation;-The number of people accessing the internet through mobiles and tablets is again expected to increase. -People are now also beginning to feel more confident about using their mobiles and tablets to shop online as fears about privacy and security are decreasing. -A larger slice of the advertising budget will be given to mobile marketing efforts to try to drive people to their mobile sites, this is due in some part to research carried out which showed that 57% of smartphone users are interested in location based vouchers (amas).
Is your website mobile responsive? Or are you looking to increase your mobile marketing presence? If so, contact us at www.webresults.ie (email: firstname.lastname@example.org or call (01) 2071872) to find out how we can help your business achieve goals through increasing your mobile presence.