Last week, Facebook CEO, Mark Zuckerberg announced the latest set of changes to the Facebook news feed at a major press event at Facebook headquarters in Palo Alto, California. The changes to the news feed are major ones and could have a big effect on how businesses use Facebook.
The main changes that will effect businesses will be how visual content and stories will be displayed on the new look news feed. One of the main reasons stated for the greater focus on visuals is that almost 50% of posts in January 2013 contained a photo while this was 25% in November 2011. The actual news feed will be made much larger, the navigation bar on the left side will be removed and the page will look far less cluttered. With the focus on visual content, this will allow businesses to show more detailed photos on a clearer platform with the aim of creating more engagement.
Facebook photo likes, photo albums, videos and even content from 3rd party sites will all be displayed much clearer to users. One of the new features that has great potential for businesses is the new ’liked pages’ format. Now when a user likes a page it will appear on their friends news feed, with a much larger image of the Facebook page in the story, including the pages profile picture and cover photo, this again has the potential to increase engagement and get new likes for the businesses page. The new look news feed will have far better consistency between viewing on desktop or mobile, so businesses can be assured that their messages have a consistent feel no matter what device the user is on.
The following link will show you examples of the new look and feel of the news feed before the changes go live: http://www.facebook.com/about/newsfeed
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