Google Analytics Event Tracking Guide

Google Analytics Event Tracking

After spending time and money investing in extra features for your website it is important to assess how well they are performing. Depending on what you want these features to achieve is up to you but key areas of focus should always include user engagement, load times, bounce rates and actions users are taking.


Our event tracking guide looks at how to measure all user activity on your pages and separate these from your regular page views. Once the event tracking is set up you can use it to track activities such as:

  • Page gadgets or widgets like Social Media toolbars
  • Embedded AJAX page elements.
  • File downloads including PDF documents.
  • Load times for data.
  • Any Flash-driven element, like a Flash website, or a Flash Movie player.

Your reports use the values you assign to categories to give you an idea of your visitors’ behavior. Read our full article to find out how to use the various components involved in Event Tracking to produce quality reports.


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