The Effect of the Penguin Update on SEO

Google Penguin updateIn the wake of the Penguin update some websites have lost rankings, some have gained and some don’t know if they’ve been affected yet. Lots of websmasters are up in arms over loss of revenues, although it’s worth noting that Google doesn’t owe anyone a living. They are simply trying to provide their service as best as they can, i.e. by serving the very best search results that they can.

Of course, some webmasters feel they have been unfairly hit by Penguin and it’s not something that can be easily rectified if they were, since their drop in rankings will be down to an algortihmic change rather than a human decision by a Google staff member.

To find out more read our article on the Penguin update.

For more SEO advice and info on our services, contact us.

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