So you’ve looked at your direct, search and referral traffic and have gained some valuable insights about your users but you still can’t measure your social media presence. Well don’t panic as there is a simple way of tracking your social media efforts within Google Analytics.
The challenge is segregating your social media data from all existing search traffic data.The key here is adding a variety of “Advanced Segment Filters” to your existing analytics account.
By adding these filters you can measure the number of visits, bounce rates, time spent on site and the percentage of new visits as a result of your social media activities.
To find out more about advanced segment filters and measuring your social media simply click here and read our full article on ‘How to Monitor your Social Media with Google Analytics’.