Problems in Pay Per Click advertising Campaigns.
Advertisers are often not setting up their PPC campaigns correctly and therefore not availing of the ROI that should be being achieved on a variety of PPC online advertising programs. This is particularly true in relation to Google AdWords. The main reason for this is due tho the fact that they are targeting the wrong keywords. It looks good when keywords have huge search volumes & high impressions and to even tap into a small percentage of the traffic available could cover the costs… false! Successful advertisers already established have the advertising budgets to advertise under keywords with huge competition. New advertisers don’t have the budget and therefore the failure and losses start to come in as a result.
Use highly targeted keywords that are specific to your product/service. Not only will the costs be lower but the traffic will be more highly targeted and will convert a lot easier than advertising on a broad keyword. Going broad can often be like taking a shot in the dark. Choose specific keywords, stay relevant to your landing page and keep your target audience in mind. Ask yourself why the search is being performed and if the keywords used are what your site has to offer.