LinkedIn is a professional social network which allows business people to connect online with colleagues, classmates & business contacts. It is an easy way to converse online about similar areas of interest, find out answers from industry experts or used in seeking out potential employees. When targeting other businesses, joining social networks such as LinkedIn can be very beneficial as it contains other business professionals and is a channel to get in front of other businesses. If you don’t already have a LinkedIn Page for your business find out how to set up a LinkedIn page for your business here
LinkedIn actually run its own form of Pay Per Click Advertising similar to that of Google Adwords. They have a similar layout and format to Adwords, however, as mentioned above LinkedIn advertising can be far more effective at targeting businesses. Click here to find out some further benefits of LinkedIn Advertising.