Keyword insertion is an advanced feature that can help increase you ad relevancy based on the term being searched. This keyword insertion technique involves you inserting a small piece of code into your Google adwords ad text which means that each time the ad is displayed, AdWords will be instructed to replace the code with the keyword that generated the ad.
Keyword Insertion is a strategic way to try and increase the click through rate for your ad campaign. It has been proven that people are more likely to select an ad that reiterates the term that has been searched.
To find out more about the Keyword Insertion Technique and to discover how you can apply it to your ad words ad copy click here to read the full article on ‘ Introduction to the Keyword Insertion Technique’