64% of Digital Ad Spend Controlled By 5 Companies

The world of online advertising is dominated by 5 players. Read an interesting to read article from Darren Herman (Digital Marketing/VC Darren Herman). Darren looks at what percentage of the digital media ad spend (search, display, mobile, etc) is controlled by Google, Yahoo, AOL, Facebook, and Microsoft.
Five Companies Control 64% Of All Online Ad Spending

Five Companies Control 64% Of All Online Ad Spending

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