The key to an effective QR code campaign is to reward your mobile customer for scanning the code. Don’t just link it blindly to your home page. Instead, be sure to create a mobile optimized landing page with a call to action, a discount code, a contest, a reason to take further action. The principles of mobile marketing are the same as traditional marketing, the consumer wants to know “What’s in it for me?” So be sure to reward him or her for taking time to want to know more about your company, product or service.
With the right strategy, QR codes can provide a valuable tool in reaching the increasing difficult to reach mobile consumer. It provides a means to connect to your audience in real time with relevant information. With smart phone usage predicted to reach 50% this year, this trend towards mobile marketing will only strengthen with time. Establish your game plan now and create a bridge that spans your online and offline efforts.