How do QR Codes work?
QR codes (or Quick Response Codes) first gained popularity in Japan where Toyota subsidiary Denso Wave created them for tracking purposes in vehicle manufacturing. The two dimensional codes proved extremely useful, since they can hold between 4K – 7K worth of characters. The codes can be read by any number of QR scanning applications, available on your smart phone’s app store, usually free of charge. Popular QR generators, like JumpScan.com, provide an easy, web based platform for creating pre-optimized , custom web pages.
Once you’ve created your code, you can print it out on a variety of media, from posters and table tents, to print ads and yellow page listings. In addition, some QR generators provide analytics to see how many times the codes were scanned.
It is simple to use, simply by scanning the QR code with a web enabled smart phone, the user can be directed to a mobile web page — one that displays more content about the product or service.
How are QR codes being used by businesses?
Business professionals are using them as digital business cards, printing them on the back of existing cards for easy scanning. What is the advantage? The information can always be updated and you only need one card in your pocket to scan. Employers can link a QR code to an online job application. Real estate companies can place them on for sale signs, which then link to video, pricing and contact information. A mobile consumer can scan a code and take a virtual tour of a home, see the price, and call the agent. Business owners can place a QR code in the corner of an ad, and extend their marketing message to any customer carrying a smart phone. Restaurant owners can display their hours, menu and/or a daily special. This list could go on…