External linking is an essential aspect of an effective SEO strategy, however it is also one of the most challenging aspects. We have highlighted below five common mistakes often made when developing a linking strategy to watch out for. Using these as a guideline you can improve your Link Building strategy today.
1) Using PageRank Alone to judge a site’s authority
Good link building strategies aim at getting links from a diverse array of websites but how do you judge a good website? A good website is judged on authority. PageRank is a popular metric used to judge a sites authority however it can be misleading. PageRank is updated once every quarter and it is unclear how a pagerank actually effects a sites position in the Search Engine Results Pages (SERPs).
Having said that, don’t completely ignore pagerank but be aware of its limitations and use additional factors to measure a sites authority. Also, look at the comments, user ratings etc this will indicate to you how internet users judge the site.
2) Link Building with Only One Keyword or Phrase
The goal of successful link building strategy is a natural link profile. However, the same keyword /phrase will vary by user, it is important then to keep note of the anchor text you are using so that it can incorporate secondary keywords & phrases, brand names etc. This will also open up the opportunity to link with secondary keywords to interior pages of your site.
3) Aiming for a Billion Links!
The amount of links required depends on your competitive research. Aim for what you need to be competitive and then set your goal as 2-5 percent more links than your competition. This will ensure you are not spending too much time on link building and allow you to focus on other areas such as on page optimisation or social media aspects.
4) Only Link to Your Homepage
Where possible, attract links to a variety of pages on your website. Good internal linking will increase the overall pagerank and strengthen the pages of your website. Additionally, it will help you rank for more keywords and drive more traffic to your site.
5) Analyse Competitors Backlinks who don’t rank for your Target Keywords
Conduct a search for your terms, analyse and review the linking activities of the sites that show up in the top five positions.
External linking is constantly changing, but if you focus on building a balanced link profile that helps users find the valuable content on your website then this will prove beneficial in the long term. For more information on Link Building and other Search Engine Optimisation Services, contact WebResults today.