Today Facebook launch Facebook Deals in five cities around the United States. The cities in question are San Francisco, Austin, Dallas, Atlanta and San Diego. Any user (within these test areas) can sign up for these local Deals notifications.
Each Deal will have its own Facebook Landing Page, where users can ‘Like’ a deal, share it, or buy it right away. When purchasing the deal, users can pay with credit card or quite interestingly will be given the option of using Facebook Credits, attempting to bridge the gap between virtual currency and real – world goods and services.
The direct competition would be the likes of GroupOn and City Deals. Should this be successful in these 5 test cities Facebook Deals will more than likely be rolled out nationally and even internationally. So, how could Facebook Deals benefit my business?
1) Acquire New Customers – Offering a deal can generate exposure for your brand / business and help reach new and existing customers. Give people a reason or incentive to stop by your business and make a purchase
2) Spread the Word – If your business or brand are offering a deal, word of mouth marketing online should in. People like to buy and save together so they will be sure to spread the word.
3) Build Loyalty – Focusing on building relationships with your most loyal customers. Loyal customers generate repeat business for you, and will also influence the purchase decision of those around them. Keep people coming back and re-discover what you have to offer.
These are just some of the benefits attributed to Facebook Deals, can you see Facebook Deals working for your business? Do you think they can compete with the likes of Groupon and City Deals? Let us know your thoughts!