Social Media for Small Businesses – 6 Effective Strategies

Social Media for Small Business

Social Media for Small Business

SO with the wave of Social Media that has swept all before us, how are you utilising its vast powers to drive your business? Do you feel flustered, bewildered or overawed by the vast wilderness of this Social Phenomenon? Ok maybe I’m being a bit melodramatic here, but you get the gist. While some people believe that setting up your Facebook or Twitter account is enough to develop interest in your company, results indicate that this only scratches the surface of the Social Media ( SM ) juggernaut. It is important to understand the SM world so as you can find your customers and interact with them. A little bit of SM effort can gain substantial rewards for your company. Here we share with you 6 simple strategies emphasised by Nellie Akalp, CEO of

  1. Your Customer Knows Best – Social Media has little to to with you. It is all about your customer, audience or whoever you are trying to reach. Think like the customer thinks. Do you know which sites your customer actually uses. Be selective in choosing which planet in the SM solar system you wish to occupy. Ask where your customers hang out online, let them show you where to target your online efforts.
  2. Social Media isn’t Necessarily Free – The most attractive thing about SM is its perceived price, or lack there of. While there are little monetary costs in setting up multiple sites and inexpensive software at your disposal, be aware there is a large cost to pay in time, effort and energy. Prioritise your efforts into one or two communities. Build credibility slowly and aim for real results.  Determine your key goals, set clear targets and delegate responsibility for daily updating. Remember that your time is valuable and this new marketing is far from Free.
  3. Don’t Measure Success by Follower Count – It is true that the bigger multi-nationals like McDonalds and Nike might have millions of Twitter Followers or Facebook Friends but your Small Business does not need to play this numbers game. Growing your community is important, but the levels of engagement are even more so. A devoted, enthusiastic community will be more beneficial to your business. Organic growth is sustainable and emphasise quality over quantity.
  4. Social Media doesn’t equal Self Promotion – People are self – centered. They don’t care too much about your company, unless it affects them personally. Don’t think of Social Media as a tool to talk about how great your business is. Show the person behind the company, focus on your customers and use your online time to help people and offer advice. You could be surprised at the results.
  5. Learn From the Experts – No need to try and re-invent the wheel. Examine what media campaigns appeal to you online and explore how you can tailor them to your needs. Try not to be a copy cat but use what works for others in your quest to find your customer. Test it, and see what works best for your business.
  6. Get Help Without Relinquishing your Identity – Your time is precious, and as a small business owner, you might feel that there are just never enough hours in the day. If you outsource other work, why not your SM work too? Working with Social Media Experts can be of great value to you. They have the knowledge of running previous campaigns and know what works and doesn’t. You can see results quicker and easier. However, it is important not to relinquish the reins completely. Put your own stamp on proceedings and work with  the Social Media Expert. For just a fraction of the time you can still interact with your communities and target the right communities for your business.
Well I hope you enjoyed that post and found some useful advice. Contribute to the conversation by leaving a comment and sharing your thoughts. How is Social Media working for you?

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