Last week Facebook announced there new feature ‘Facebook Questions’, taking social media to the next level yet again. Facebook Questions works as a recommendation engine, providing a social tool for feedback, opinions, and insight. The idea is that people/brands/businesses can post questions which can be answered by friends, fans and even friends of friends. This new feature really plays on the fact that recommendations from friends and family are most trusted.
Facebook Questions presents a great opportunity for businesses/brands to conduct their own market research through utilising this feature and getting a direct response from there target market. There are several benefits Facebook Questions presents for brands and businesses. However, how reliable do you think this information will be or is it just a new interactive tool?