This evening, the 21st of February 2011 Temple Bar will be the proud owner of its first ‘pop up’ restaurant. The restaurant will be trading for 12weeks until the 22nd May 2011. Crackbird is located on Crane Lane and is brought to us by restaurateur Joe Macken, owner of Jo’ Burger in Rathmines. The restaurant will employ 15 staff and has seating for 60 people. The reason why I am mentioning this is because of the interesting, quirky marketing strategy that he has chosen .
The marketing strategy is reliant solely on Twitter. There are six free sittings for a table that seats up to six people up for grabs each day and this offer is only available through Twitter. Tweeters who follow @CrackBirdDublin send a reservation / booking request using #tweetseats hashtag. If the booking is available, the reservation is confirmed via Twitter and they eat for free at the special ‘chefs table’ which is set aside specifically for this purpose. The other 54 seats are for paying customers.
Joe Macken believes Twitter is now an essential tool for restaurants, he believes Twitter is a great way to stay in contact with your customers because you can speak with them directly. Twitter can therefore provide a great insight into what customers like / dislike as there is this direct line of communication in place.
The first week has been booked up already so if you fancy checking it out I would do so sooner rather than later!
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