Twitter has become more and more popular with web users. During the past few weeks the likes of AA roadwatch, Irish Rail and Dublin Airport have used twitter to communicate vital information to users regarding traffic, road conditions, rail services and flight operations during the big freeze.
One huge advantage of twitter is that it provides real time news and information which helps to engage users. Twitter can also be used to drive traffic to your website, blog etc if you can gather a large following. It also enables you to create an online brand identity. If used correctly twitter can be an effective promotional tool.
Twitter recently announced that it is to launch its analytics tool which will enable users to analyse most effective tweets, influential users, mentions, followers and unfollowers. This will enable twitter users to analyse stats and make changes based on data.