Facebook Advertising Platform is a great way of engaging with your target audience. At present there are over 1.3 million people living in Ireland on Facebook. Facebook gives you great reach and the average cost per click is generally much lower than Google Adwords.
The format of Facebook ad is similar to Google Adwords. The Ad headline can be no more than 25 Characters in length and no more than 135 characters in the main body of the ad. It does offer however you the choice to upload picture of your products for your ad.
It allows you to target specifically by:
- Location: It allows you to target people by Country and City
- Age: enables advertisers to target people from the ages of 18+ and also allows you to target people on their birthdays
- Sex: Allows to target by gender
- Likes and Interests: It enables advertisers to target people based things they like or are interested in that is listed on their Facebook profile
- Relationship Status: allows to target based on relationship status
- Education & Work: Level of Education and Workplaces can be targeted specifically
- Connections on Facebook: target people of groups and pages that you are admin to
As Facebook is one of the biggest social networking sites in the world by using their PPC advertising platform gives businesses opportunity to target specific customers and promote their business.