Twitter to launch Advertising Model

twitter promotional tweets

Twitter has announced it is launching an advertising platform called ‘Promotional Tweets’.  This service will allow advertisers to promote their tweets by selecting keywords similar to the Google AdWords model.  The selected tweets will then appear top on the search results on the twitter site.

Advertisers will pay on a cost per impression basis. Twitter believe that they will engage customers and trigger the right response through this advertising model.

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