Pinterest is the latest social media networking site based on the principal of a virtual pinboard which allows users to post and share their favourite images and ideas from anything from photographs to recipes with other users.

5 ways to use Pinterest to enhance you business profile

1. Create a competition
2. Launching a new product
3. Build a B2B community
4. Showcase Brand Personality
5. Creative Communication Between Brands and Customers

To read more on Pinterest and how it can help your business Click here.

Market Samurai CPC Tool

Calculating the ideal cost per click or CPC to bid for a PPC Google Adwords Campaign can be complex, but there are tools that can help you, like Market Samurai. Not everyone who clicks on your ad will convert to a sale, and this is where the complex calculations come in. But Market Samurai can help you find keywords that not only have a high traffic, high click through and a cost per click that you can afford, but it also shows you the commerciality of the keywords.

For more info on the commerciality of keywords read our article on the  Market Samurai Adwords Tool.

So you’ve looked at your direct, search and referral traffic and have gained some valuable insights about your users but you still can’t measure your social media presence. Well don’t panic as there is a simple way of tracking your social media efforts within Google Analytics.

The challenge is segregating your social media data from all existing search traffic data.The key here is adding a variety of “Advanced Segment Filters” to your existing analytics account.

By adding these filters you can measure the number of visits, bounce rates, time spent on site and the percentage of new visits as a result of your social media activities.

To find out more about advanced segment filters  and measuring your social media simply click here and read our full article on ‘How to Monitor your Social Media with Google Analytics’.

You can blog on a regularly basis with quality content but if you don’t have good SEO, then odds are you won’t have many readers. WordPress, the leading bloging platform takes Seo very seriously and provides a plugin community that values SEO and has developed a number of plugins to help. Plugins allows users to extend their WordPress blogs abilities beyond the features that are part of the base install; WordPress has a database of over 18,000 plugins with different features.

The five plugins listed below will increase traffic to your blog. They will enable you choose the right tags, tell search robots what to work on, optimize your post titles and more.

1. Automatic SEO Links

2. Google XML Sitemaps

3. Nofollow Case by Case

4. SEO for Paged Comments

5. SEO friendly and HTML valid subheadings

To read more on this go to article 5 of the Best Seo Plugins for WordPress on our website

Online marketers are constantly asking “How to run a successful Social Media Campaign?” As their customer base grows they may consider a variety of channels and social networks, however they often overlook one of the most important elements,

which is localising their social media campaign. Recent studies have shown that close to half of senior marketing executives feel a localised marketing strategy is essential to growing your business.

These five tips are a social media guide for localising your social media campaigns:

1. Create your top-down plan.
2. Establish your local campaign team.
3. Develop a local campaign fan-base.
4. Plan content and moderate.
5. Evaluate and re-evaluate.

To read the rest of this article on how to localise your social media campaign click here.

To find out more about this  read the full article on cost-effective management of Google Adwords Pay Per Click Campaigns.

Listed below is our checklist of SEO tools that we at WebResults use to ensure that all are clients websites are optimised:

1. SEO keyword research
2. Google Analytics account
3. Goals & Funnels
4. Page titles and meta descriptions
5. Webmaster tools accounts 
6. XML sitemap
7. Canonical tags
8. Submit to paid directories 
9. Optimising on-site content 
10. Additional content

Networked Blogs

Some features include:

• Add blog to directory
• Automatic publish to Facebook
• Add blog tab to Facebook pages
• Publish to twitter page
• Google Analytics Tracking

For more information on Networked blog tool and how it can work for your business, read the full article here.

Problems in Pay Per Click advertising Campaigns.

Advertisers are often not setting up their PPC campaigns correctly and therefore not availing of the ROI that should be being achieved on a variety of PPC online advertising programs. This is particularly true in relation to Google AdWords. The main reason for this is due tho the fact that they are targeting the wrong keywords. It looks good when keywords have huge search volumes & high impressions and to even tap into a small percentage of the traffic available could cover the costs… false!  Successful advertisers already established have the advertising budgets to advertise under keywords with huge competition. New advertisers don’t have the budget and therefore the failure and losses start to come in as a result.

The Solution

Use highly targeted keywords that are specific to your product/service. Not only will the costs be lower but the traffic will be more highly targeted and will convert a lot easier than advertising on a broad keyword. Going broad can often be like taking a shot in the dark. Choose specific keywords, stay relevant to your landing page and keep your target audience in mind. Ask yourself why the search is being performed and if the keywords used are what your site has to offer.

For more PPC Advertising Problems & Solutions click here