Saving Time On Your Social Media Activities

It’s that time of the week again where the weekend is looming and we are all working hard to tie up our busy schedules before the end of business. With online marketing it’s becoming increasingly difficult to prioritize which online activities get the most attention, so here are some social media time-saving tools that will allow you to spread out your resources a little more.

1. Restructure All Social Media Activities.
2. Align your Focus.
3. Capitalise On Free Social Media Tools.
4. Double Your Efforts.
5. Host Your Own Events.

Click here to read our full article on ‘Saving time on your Social Media Activities‘

What is Pinterest and how can it help your business?

Pinterest is the latest social media networking site based on the principal of a virtual pinboard which allows users to post and share their favourite images and ideas from anything from photographs to recipes with other users.

5 ways to use Pinterest to enhance you business profile

1. Create a competition
2. Launching a new product
3. Build a B2B community
4. Showcase Brand Personality
5. Creative Communication Between Brands and Customers

To read more on Pinterest and how it can help your business Click here.

Market Samurai – Adwords Tool – How much to bid for PPC campaigns – and the CPC tools that will help you

Market Samurai CPC Tool

Calculating the ideal cost per click or CPC to bid for a PPC Google Adwords Campaign can be complex, but there are tools that can help you, like Market Samurai. Not everyone who clicks on your ad will convert to a sale, and this is where the complex calculations come in. But Market Samurai can help you find keywords that not only have a high traffic, high click through and a cost per click that you can afford, but it also shows you the commerciality of the keywords.

For more info on the commerciality of keywords read our article on the  Market Samurai Adwords Tool.

How to Monitor your Social Media with Google Analytics

So you’ve looked at your direct, search and referral traffic and have gained some valuable insights about your users but you still can’t measure your social media presence. Well don’t panic as there is a simple way of tracking your social media efforts within Google Analytics.

The challenge is segregating your social media data from all existing search traffic data.The key here is adding a variety of “Advanced Segment Filters” to your existing analytics account.

By adding these filters you can measure the number of visits, bounce rates, time spent on site and the percentage of new visits as a result of your social media activities.

To find out more about advanced segment filters  and measuring your social media simply click here and read our full article on ‘How to Monitor your Social Media with Google Analytics’.

5 of the Best SEO Plugins for WordPress

You can blog on a regularly basis with quality content but if you don’t have good SEO, then odds are you won’t have many readers. WordPress, the leading bloging platform takes Seo very seriously and provides a plugin community that values SEO and has developed a number of plugins to help. Plugins allows users to extend their WordPress blogs abilities beyond the features that are part of the base install; WordPress has a database of over 18,000 plugins with different features.

The five plugins listed below will increase traffic to your blog. They will enable you choose the right tags, tell search robots what to work on, optimize your post titles and more.

1. Automatic SEO Links

2. Google XML Sitemaps

3. Nofollow Case by Case

4. SEO for Paged Comments

5. SEO friendly and HTML valid subheadings

To read more on this go to article 5 of the Best Seo Plugins for WordPress on our website

Social Media | Going Local

Online marketers are constantly asking “How to run a successful Social Media Campaign?” As their customer base grows they may consider a variety of channels and social networks, however they often overlook one of the most important elements,

which is localising their social media campaign. Recent studies have shown that close to half of senior marketing executives feel a localised marketing strategy is essential to growing your business.

These five tips are a social media guide for localising your social media campaigns:

1. Create your top-down plan.
2. Establish your local campaign team.
3. Develop a local campaign fan-base.
4. Plan content and moderate.
5. Evaluate and re-evaluate.

To read the rest of this article on how to localise your social media campaign click here.

Google Adwords – Costly unless effectively managed

Google Adwords can be a costly form of advertising unless your PPC Campaign is correctly managed! Angel Investment Network found that the keyword Insurance was the most expensive word in Pay Per Click advertising via Google Adwords, demanding $54.91 CPC. So how does this affect your business? Cost effective PPC advertising relies on bidding an amount you can afford on keywords that will attract the right customers, i.e. visitors that will convert to actual sales. A well managed campaign, on the other hand can be a very cost effective way to attract customers.

To find out more about this  read the full article on cost-effective management of Google Adwords Pay Per Click Campaigns.

SEO Checklist

SEO is not about individual tools and activities but is about combining a set of techniques that will all work together to improve your websites performance and rankings.

Listed below is our checklist of SEO tools that we at WebResults use to ensure that all are clients websites are optimised:

1. SEO keyword research
2. Google Analytics account
3. Goals & Funnels
4. Page titles and meta descriptions
5. Webmaster tools accounts 
6. XML sitemap
7. Canonical tags
8. Submit to paid directories 
9. Optimising on-site content 
10. Additional content

To find out more information on these tools and activities on our SEO Checklist click here to read the full article.

5 Ways to Increase your Facebook Fans

Have you recently set up a Facebook page for your business? The first step to building your Facebook profile is to have a schedule whereby you are going to post relevant content regularly, the next step is increasing facebook fans. There are many approaches to promote your business Facebook page and actively increase your fans.

1.  Facebook Widgets
2. Invite your ezine / newsletter subscribers
3. Add to your email signature
4. Get fans to tag photos
5. Link to Twitter

To find out more information on these Facebook tips & how to increase Facebook fans read the full article here

Networked Blogs – Social Media Tool

Networked Blogs is a user-generated blog directory and syndication tool. It  allows you to bring blog posts and news sources direct to your Facebook, Twitter and mobile.

Some features include:

• Add blog to directory
• Automatic publish to Facebook
• Add blog tab to Facebook pages
• Publish to twitter page
• Google Analytics Tracking

For more information on Networked blog tool and how it can work for your business, read the full article here.